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A Next Generation Branding Firm
Mechanica is a next-generation branding firm that combines senior strategic leadership with a highly flexible approach to creative deployment.
We overcome the limitations of traditional agencies and consultancies (where all too often infrastructure predetermines solutions) by bringing together a tightly integrated mix of senior strategists, creative directors, and project managers. These core teams are wedded to an efficient, open network-based model of execution to produce outstanding results in a highly cost-effective manner.
This unique approach allows us to select the right tool for the task, designing an engagement that is appropriate for each client and situation. Typical areas of engagement include Product Development, Naming/Brand ID, User Experience, Site Development, Environment, Social Media, Advertising, Events, SEO/SEM, Internal Alignment, PR, and Brand Experience.
From start-ups to established companies, the Mechanica alternative provides clients with more actionable strategies and more comprehensive execution at a level of efficiency simply not possible when constrained by traditional integrated agency retainer-based relationships.
Our Strategy process looks beyond existing structures to clearly identify the core business, operational and branding issues, and opportunities. Qualitative and quantitative research, business analytics, and our own set of discovery tools contribute to the formation of a focused foundation from which to build a compelling brand experience.
Our creative approach starts with governing creative ideas that rise above a limited set of executional implications, providing the breadth and clarity to define multidimensional brand experiences. As part of this process we generate a range of creative solutions and assess them for both their immediate and long-term effectiveness.
Once we have determined the most powerful idea, as well as the most effective areas of deployment, we identify and tightly manage the partners required to realize the brand's full potential.