REPOSITION

Challenge

Seen as a solution for managing social media, Sprinklr needed to overcome this perception as they broadened their offering and looked to establish themselves as an enterprise solution for “the new front office.”

Insight

With nearly every Fortune 100 company undergoing digital transformation, Sprinklr was uniquely positioned to become one of the new partners required to navigate this next generation, customer-driven, business landscape.

Outcome

A new Governing Brand Idea, Enterprise Software for an Un-enterprise World. sparked a rethink of what’s required to run the modern “Un” enterprise. The concept became the theme for Sprinklr’s customer conference, and was supported with digital and airport advertising and an innovative thought leadership program with the Harvard Business Review.

Challenge:

With less than 1% unaided awareness, Forcepoint needed a highly relevant yet differentiated brand proposition to raise their awareness and stand out as a different type of cybersecurity partner in an extremely competitive market.

Insight:

The industry status quo was to protect from the outside-in, adding layers of protection to perimeters and endpoints. Driven by research and Forcepoint’s product strengths, we identified the opportunity for a disruptive idea of protection from the inside-out, starting with people. This resulted in Forcepoint’s new promise of Protecting the Human Point.

Outcome:

With a successful launch at RSA and a multi-channel brand campaign, Forcepoint saw their awareness rise by 4.5 points.