SEA CUISINE

Stuck in the frozen-food section, Sea Cuisine was becoming less relevant by the day as an ever-increasing health & wellness mindset moved shoppers to the perimeter of grocery stores. We partnered with Sea Cuisine’s marketing and creative teams to find a way to connect with this growing mindset, resulting in “Smart Protein” and everything required to support this new innovation; product development, Brand ID, packaging, consumer/trade messaging, and more.