Smart glasses are the ultimate training tool for runners, cyclists, triathletes, and anyone who needs access to real-time performance data. Mechanica repositioned the product against a growing set of competitors and developed a new brand identity, Governing Brand Idea, brand videos and more. We launched the product to critical acclaim at CES 2018 and kept the ride going to drive sales to goal and beyond. Key to driving interest was translating technical differentiators into compelling consumer benefits.