We worked with Ticketmaster for a number of years – leading up to their merger with LiveNation – helping them navigate the major entertainment market shift, once driven by large venues, to more a more segmented and fragmented model. Led by a large-scale quant and qualitative research effort, our work covered a wide spectrum that included segmenting their prospect universe, identifying high value audiences, developing new and relevant products, and even creating the positioning and multi-channel launch campaign for their new ticket exchange business.