In 2017 we helped Saucony launch its new global campaign “Run Your World” with an inspiring Instagram event: The Run Your World 10 Day Takeover. 10 days of takeovers with people who run their world in remarkable and inspiring ways.
Simrad, the preferred marine navigation system of professional mariners, was little known among recreational boaters. We helped launch their consumer line of products with the message that professional quality electronics equals more epic aquatic adventures.
Partnering with client Seniorlink, we set out to honor and support the millions of people around the country caring for a loved one with Alzheimer’s or other Dementias. Starting with a video shot with an Alzheimer’s patient, the effort was successful in creating an active support group of over 1,500 caregivers in less than one month. caregivernation.org
We helped Sea Cuisine launch the UnFishin’ Believable Tasty Tour, a national sampling experience for their new collection of premium seafood products. The food truck met consumers at high foot traffic events with 3-D fish scale temporary tattoos, trivia, snapchat filters – and of course tons of tasty seafood.
What would you conquer if you had the chance? Fear of heights? How about singing in public? In this social campaign for Gulden Draak we give people the chance to conquer their fear. Then celebrate with a sweeter challenge, conquering the aggressively smooth taste of this authentic Belgian ale.
Akamai’s technology allows entertainment providers to deliver flawless video viewing to their customers – with all the quality and speed they demand. This campaign took a surprising approach to demonstrating how issues like bad color quality, out-of-sync sound and buffering can impact a viewer’s experience.
With the FanZcall app, baseball fans predict the outcome of every at bat for every MLB game. But beware – the players might be watching.
To help social media management company Sprinklr more effectively reach Fortune 100 companies facing new challenges, we repositioned them as “Enterprise software for an un-enterprise world.” Then, we created messaging with a decidedly “un-enterprise” feel.
Our client Sonus is an expert in moving companies to the Cloud. But many other so-called ‘Cloud-experts’ make wild claims they can’t back up. To help CTO’s tell the difference we created a pantheon of cloud myths, in a beautiful pop-up book, and sent it as a high impact direct mailer to Sonus’ best prospects.
From airlines to retailers, low cost can be a strong brand attribute. But in healthcare, it’s usually equated with low quality. So our work for Neighborhood Health Plan took a different approach to their low cost offering, urging people not to choose NHP because it cost less. But instead, consider other important reasons.