PerkSeed helps marketers use social media to amplify their brands.
To do this we FIND people whose genuine behavior and interests align with what your brand is all about. We then REWARD this shared mindset with product, access, information, acknowledgement, etc. in a surprising, unexpected manner. Ultimately, to AMPLIFY positive word of mouth and advocacy of your brand.
How it worked for American Heritage Dictionary
FIND / We search social media content to find the people who best represent what your brand is all about, and the people you most want to engage.
For AHD, we found people on Twitter who recently used one of the new words that would be in the upcoming 5th edition book. ( i.e., “defriend” )
REWARD / What we give, and how we give it, is critical for making a positive brand connection and creating a “shareable” moment. An unexpected, but connected, reward leads to greater engagement.
People who (unbeknownst to them) used a word that would be in the new American Heritage Dictionary, received a free copy.
Tweet from AHD
“Defriend. Fresh word. It’s in our new American Heritage Dictionary, and you just won a copy!
Follow us, we’ll DM details.”
AMPLIFY / Beyond the person we reward, we want others in that shared social network to see and/or hear about your brand’s PerkSeed activity
By delivering unexpected rewards in and through Twitter, we made it easy and desirable for people to share their experience by simply re Tweeting.
One dictionary a day was given away for 78 days. The initial 78 tweets from AHD generated tweets and re tweets that reached over 665,000 users.