Hard-core, nipple-taping, dedicated runners knew Saucony as the maker of great running shoes. And few others knew much more about that company whose name was hard to pronounce.
To survive and grow in an ultra-competitive market, Saucony needed to establish themselves as a relevant brand with an expanding group of runners and grow their presence in the broader fitness world.
Beginning with a foundation of research and strategy, we developed a brand platform that allowed Saucony to connect emotionally with both dedicated runners and athletes of all kinds.
Find Your Strong – executed in everything from events, PR, social, mini-documentaries, online, TV, print and more – became that powerful, inspirational connection. One that moved product, moved metrics, and moved people.
Photo credit: (John Huet)