Mechanica helps restless marketers thrive through delivering breakthrough work that sparks conversations and changes behaviors in hyper-competitive restless markets.
We achieve our calling by putting strategy first, practicing agile creativity and being humanly fixated.
Successfully executing across an ever-expanding landscape requires clarity and focus. That’s why everything at Mechanica begins with research, strategy and positioning. Our Insight-Driven Collaboration Session (ICS) aligns cross-functional stakeholders around a shared brand position capable of impacting all customer journey touchpoints. Combined with a comprehensive Brand Engagement Strategy, this provides the critical foundation for inspired, effective creative solutions.
We practice a collaborative, expansive and opportunistic creative development approach that weds deep in-house creative and design capabilities with an open-source creative development model. Our resultant “endless creative hallway” frees us to broadly and flexibly explore a wide range of creative ideas – in look, tone and feel that’s appropriate for each and every client – and execute that thinking across the entirety of the customer journey.
From internal culture, to client relationships, to customer engagements, we strive to never lose sight of the fact that we are all simply human beings interacting with other human beings. Seniority, titles, demographics and other labels do not supersede mutual respect, honesty and transparency. We feel this makes us highly collaborative. It creates a tight bond with our clients. And it reminds us daily that good, effective marketing needs to engage, inform, and provide something of value. Just as all of us – as human beings – would want.
While every engagement is customized to meet the unique needs of our Clients’ business, brand and customers, a formal process, such as the one outlined below, is critical to success.
Assessment of work done to date, trend and competitive audits; stakeholder interviews spanning key organizational leaders, customer and prospect experience mapping, influencers and implementers, combining qualitative and quantitative research methodologies.
Immersion Sessions, Quantitative Research, Qualitative Research, Business Analytics, Experience Assessment, Landscape Assessment
A highly collaborative, day-long session with a team of key stakeholders in which research insights are discussed and a range of possible brand positioning options are reviewed and pressure tested across the customer’s journey; cross-functional implications are explored and a final brand position and architecture is agreed upon.
We have developed a proprietary Insight-Driven Collaboration Session (ICS) methodologyPositioning/Brand Architecture, Customer Journey Development, Persona Creation, Brand Strategy, Organizational Alignment
An actionable roadmap for maximizing brand experiences across all relevant opportunities mapped across the customer’s journey in order to create, deepen and extend relationships with clients and prospects, customers and shoppers. Data-driven development of an ideal paid/owned/earned/shared media mix and cadence for maximizing impact.
Brand Engagement Strategy Best PracticesEngagement Strategy, Experience Strategy, Ecosystem Development, Future State Journey, Content Strategy, Thought Leader Programs, Measurement
The development of foundational creative elements that express the brand positioning.
Governing Brand Idea, Campaign Development, Brand Identity, Style Guide, Naming, Pattern/Convention Library
Development of creative elements as governed by the approved Engagement Strategy.
Point of Sale, Direct Marketing, Experiential Marketing, Web Development, Online Advertising, SEO/SEM, Online/Offline Collateral, Events, Social Media, Packaging, Viral Marketing, In-store, CRM programs, Internal Communications, Experience Design, Optimization
A highly collaborative, day-long session with a team of key stakeholders in which research insights are discussed and a range of possible brand positioning options are reviewed and pressure tested across the customer’s journey; cross-functional implications are explored and a final brand position and architecture is agreed upon.
The overarching creative idea that inspires, unifies and communicates the essence of a brand’s experience. It’s anchored in the brand positioning and made real by each and every customer interaction.