Raytheon’s cybersecurity business, along with two other acquisitions, were merged into one. The resulting company, Forcepoint, needed a compelling new brand to compete in an extremely competitive market.SEE THE WORK
Merging two well-established organizations with distinct customer bases and employee cultures around a singular, focused purpose.
Strategically aligning this multi-tiered business efficiency platform behind one cohesive new brand look and story.
Renaming and rebranding this Israeli-based application security company to help them compete more effectively in the global market.
Unifying three global telecom analytics leaders into one cohesive and powerful brand.
Crafting a position for a leader in robotic fulfillment to align with demands of modern-day retail and ecommerce.
Bridging a cultural divide to build a strong, resonant brand for a US/Chinese global optical computing innovator.
Overcoming credit union misperceptions to establish a valuable alternative to banks.
Creating a focused and compelling brand for a leader and pioneer in the rapidly growing Digital Experience Monitoring space.
Helping brand the world’s leading retail-focused consultancy as it moved from Oracle integrator to stand alone partner.
Establishing a cohesive brand story to help a leading A.I. company in France compete in new global markets.
Re-energizing a SaaS leader in the in the competitive intelligence arena with a new look, feel and brand promise.
Creating a unified brand for the world’s largest, most diverse filtration, separations & purifications company.
Creating a unified positioning, messaging architecture, and global campaign for one of the world’s largest, most distributed content delivery networks.
Positioning, naming, and nearly every other marketing effort required for a successful global launch of an entirely new, make-or-break product. In 3 months.