Raytheon’s cybersecurity business, along with two other acquisitions, were merged into one. The resulting company, Forcepoint, needed a compelling new brand to compete in an extremely competitive market.SEE THE WORK
Ongoing transformation of an acquisition-driven brand on its journey to becoming the worldwide leader in Privileged Access Management.SEE THE WORK
Reviving Eastern Airlines with a mission to embrace underserved markets around the world, and a new brand identity inspired by topographical views of those destinations.SEE THE WORK
Elevating the overall brand position, look and promise of this leading Impact Finance & Advisory nonprofit to match the impact they create in the world.SEE THE WORK
Taking the world's largest online marketplace for tours, activities, and attractions from transactional website to trusted brand.SEE THE WORK
Leaning into an undervalued differentiator – Unfiltered – to help America’s fastest growing craft cider reach new and ambitious growth goals.SEE THE WORK
A 9-year partnership, touching nearly every aspect of consumer marketing, saw the brand go from #7 in Run Specialty to #2.SEE THE WORK
Crafting a differentiated brand platform for a data analytics company to compete against more established players in the security space.SEE THE WORK
Repositioning, renaming and rebranding one of the country’s largest senior living operators to reflect their business shift to a diversified, comprehensive care partner.SEE THE WORK
A complete transformation of a health plan seen as a budget, Medicaid plan provider, to a challenger brand in the broader commercial market.SEE THE WORK
Repositioning a pioneering SaaS qualitative research platform to unlock growth potential in larger enterprises and protect against growing competitive set.SEE THE WORK
A series of projects over 5+ years helped transform Kronos from a “Workforce Management” brand, to a vital partner for people-powered businesses.SEE THE WORK
A complete strategic and creative transformation – from video editing tool for teachers, to a platform for engagement, connections, and impact for all organizations.SEE THE WORK
Merging two well-established organizations with distinct customer bases and employee cultures around a singular, focused purpose.
Strategically aligning this multi-tiered business efficiency platform behind one cohesive new brand look and story.
Renaming and rebranding this Israeli-based application security company to help them compete more effectively in the global market.
Unifying three global telecom analytics leaders into one cohesive and powerful brand.
Crafting a position for a leader in robotic fulfillment to align with demands of modern-day retail and ecommerce.
Bridging a cultural divide to build a strong, resonant brand for a US/Chinese global optical computing innovator.
Reconnect Canada’s once-proud work boot with the hard-working, functional values that had been were diluted over time as the brand grew, and competitors saturated the market.SEE THE WORK
Finding a unifying, inspiring idea for award-winning audio technology, and crafting communications to reach and resonate with musicians of all types.SEE THE WORK
Evolving a well-established Public Policy “think tank” to reflect newer, International Development efforts, and the impact achieved by both.SEE THE WORK
Repositioning and relaunching a brand from a leading distributor of frozen prepared seafood to a more health & wellness focused shopper.SEE THE WORK
Overcoming credit union misperceptions to establish a valuable alternative to banks.
Reminding key decision-makers of what it takes to be the global leader in Cloud Communications in a marketplace flooded by inexperienced startups and pivoting businesses.SEE THE WORK
Creating a focused and compelling brand for a leader and pioneer in the rapidly growing Digital Experience Monitoring space.
Positioning, naming, packaging, and more to bring innovative produce to the consumer marke, leveraging the right portions of science and nature.SEE THE WORK
Helping brand the world’s leading retail-focused consultancy as it moved from Oracle integrator to stand alone partner.
Establishing a cohesive brand story to help a leading A.I. company in France compete in new global markets.
Re-energizing a SaaS leader in the in the competitive intelligence arena with a new look, feel and brand promise.
Reposition, renaming, and relaunching the leader in digital planograms for large retailers formerly known as RBM Technologies.SEE THE WORK
Evolving a track-and-trace business into a platform for global collaboration and “network for greater good.”SEE THE WORK
Creating a unified brand for the world’s largest, most diverse filtration, separations & purifications company.
Generating awareness and value for a parent company by connecting it to its better-known brands, and unifying them all through a new, strategic architecture.SEE THE WORK
Launching a new cushioning technology for Saucony in a market, well, overrun with new shoe technology.SEE THE WORK
Years ahead of COVID, we helped The Alfred P. Sloan Foundation open corporate minds to a new way of working.SEE THE WORK
Shifting perceptions of a well-known brand with marketers - from warm and fuzzy educational companion, to immersive and trusted media partner.SEE THE WORK
Kicking off Saucony’s new global campaign of personal empowerment through an Instagram takeover by inspiring individuals.SEE THE WORK
Creating a unified positioning, messaging architecture, and global campaign for one of the world’s largest, most distributed content delivery networks.
Positioning, naming, and nearly every other marketing effort required for a successful global launch of an entirely new, make-or-break product. In 3 months.
Launching a new product from a beauty company known for innovation, with a campaign featuring a fresh take on aging and beauty.SEE THE WORK
Transforming a leading social media management company into a valued enterprise software partner for a world where consumer experiences mean everything.SEE THE WORK