Raytheon’s cybersecurity business, along with two other acquisitions, were merged into one. The resulting company, Forcepoint, needed a compelling new brand to compete in an extremely competitive market.SEE THE WORK
Ongoing transformation of an acquisition-driven brand on its journey to becoming the worldwide leader in Privileged Access Management.
Creating a unified brand platform for the global leader in Industrial Cyber Security.
Repositioning, renaming and rebranding one of the country’s largest senior living operators to reflect their business shift to a diversified, comprehensive care partner.
Crafting a differentiated brand platform for a data analytics company to compete against more established players in the security space.
Repositioning a pioneering SaaS qualitative research platform to unlock growth potential in larger enterprises and protect against growing competitive set.
Strategically aligning this multi-tiered business efficiency platform behind one cohesive new brand look and story.
Renaming and rebranding this Israeli-based application security company to help them compete more effectively in the global market.
Unifying three global telecom analytics leaders into one cohesive and powerful brand.
Crafting a position for a leader in robotic fulfillment to align with demands of modern-day retail and ecommerce.
Bridging a cultural divide to build a strong, resonant brand for a US/Chinese global optical computing innovator.
Overcoming credit union misperceptions to establish a valuable alternative to banks.
Helping brand the world’s leading retail-focused consultancy as it moved from Oracle integrator to stand alone partner.
Establishing a cohesive brand story to help a leading A.I. company in France compete in new global markets.
Re-energizing a SaaS leader in the in the competitive intelligence arena with a new look, feel and brand promise.
Evolving a track-and-trace business into a platform for global collaboration and “network for greater good.”
Creating a unified brand for the world’s largest, most diverse filtration, separations & purifications company.