Clients

Mechanica Reel

Transforming a loosely integrated roll-up of practice management, EHR, and billing software into an integrated brand with a powerful promise.

Raytheon’s cybersecurity business, along with two other acquisitions, were merged into one. The resulting company, Forcepoint, needed a compelling new brand to compete in an extremely competitive market.

A complete transformation of a health plan seen as a budget, Medicaid plan provider, to a challenger brand in the broader commercial market.

Elevating the Sonesta hospitality brand by helping attract and retain high-value employees.

Creating a new name and brand for a holding company that grew to a global leader in Enterprise Asset Management.

Leaning into an undervalued differentiator – Unfiltered – to help America’s fastest growing craft cider reach new and ambitious growth goals.

Crafting a differentiated brand platform for a data analytics company to compete against more established players in the security space.

Creating an entirely new brand for an organic produce grower differentiated by a unique soil-based, indoor growing approach.

From a SaaS platform for construction automation, to a powerful, readily deployable tool for getting more done.

From a Credit Union with a limiting name and generic branding, to a financial ally, there for those who serve others.

From a nonprofit founded to honor the Fallen and support their families, to a dynamic organization offering innovative, forward-looking support to veterans and families.

Taking the world's largest online marketplace for tours, activities, and attractions from transactional website to trusted brand.

Elevating the overall brand position, look and promise of this leading Impact Finance & Advisory nonprofit to match the impact they create in the world.

Inspiring and energizing donors for the non-profits’ most ambitious capital campaign ever.

From another regional chamber of commerce, to an innovation hub redefining what a chamber of commerce can be.

Helping define the value of “One BH” – services ranging from early education to employee training, elder care, and more – to families and employers.

A complete strategic and creative transformation – from video editing tool for teachers, to a platform for engagement, connections, and impact for all organizations.

Helping global financial leader Fidelity unlock and foster important conversations about family wealth.

Evolving a well-established Public Policy “think tank” to reflect newer, International Development efforts, and the impact achieved by both.

Overcoming credit union misperceptions to establish a valuable alternative to banks.

Repositioning a pioneering SaaS qualitative research platform to unlock growth potential in larger enterprises and protect against growing competitive set.

Re-energizing a SaaS leader in the in the competitive intelligence arena with a new look, feel and brand promise.

Reviving Eastern Airlines with a mission to embrace underserved markets around the world, and a new brand identity inspired by topographical views of those destinations.

Renaming and rebranding this Israeli-based application security company to help them compete more effectively in the global market.

Creating a unified brand platform for the global leader in Industrial Cyber Security.

A 9-year partnership, touching nearly every aspect of consumer marketing, saw the brand go from #7 in Run Specialty to #2.

Repositioning, renaming and rebranding one of the country’s largest senior living operators to reflect their business shift to a diversified, comprehensive care partner.

A series of projects over 5+ years helped transform Kronos from a “Workforce Management” brand, to a vital partner for people-powered businesses.

Merging two well-established organizations with distinct customer bases and employee cultures around a singular, focused purpose.

Renaming and rebranding a platform that transforms document-dependent work from burdensome task to empowering tool.

Unifying three global telecom analytics leaders into one cohesive and powerful brand.

Crafting a position for a leader in robotic fulfillment to align with demands of modern-day retail and ecommerce.

Reconnect Canada’s once-proud work boot with the hard-working, functional values that had been were diluted over time as the brand grew, and competitors saturated the market.

Creating a focused and compelling brand for a leader and pioneer in the rapidly growing Digital Experience Monitoring space.

Reposition, renaming, and relaunching the leader in digital planograms for large retailers formerly known as RBM Technologies.

Reminding key decision-makers of what it takes to be the global leader in Cloud Communications in a marketplace flooded by inexperienced startups and pivoting businesses.

Ongoing transformation of an acquisition-driven brand on its journey to becoming the worldwide leader in Privileged Access Management.

Bridging a cultural divide to build a strong, resonant brand for a US/Chinese global optical computing innovator.

Launching a new product from a beauty company known for innovation, with a campaign featuring a fresh take on aging and beauty.

Finding a unifying, inspiring idea for award-winning audio technology, and crafting communications to reach and resonate with musicians of all types.

Helping brand the world’s leading retail-focused consultancy as it moved from Oracle integrator to stand alone partner.

Establishing a cohesive brand story to help a leading A.I. company in France compete in new global markets.

Evolving a track-and-trace business into a platform for global collaboration and “network for greater good.”

Creating a unified brand for the world’s largest, most diverse filtration, separations & purifications company.

Raising awareness during National Family Caregivers Month of the challenges faced by millions nationwide caring for a loved one with Alzheimer’s or other dementias.

Years ahead of COVID, we helped The Alfred P. Sloan Foundation open corporate minds to a new way of working.

Shifting perceptions of a well-known brand with marketers - from warm and fuzzy educational companion, to immersive and trusted media partner.

Creating a unified positioning, messaging architecture, and global campaign for one of the world’s largest, most distributed content delivery networks.

Transforming a leading social media management company into a valued enterprise software partner for a world where consumer experiences mean everything.

Positioning, naming, and nearly every other marketing effort required for a successful global launch of an entirely new, make-or-break product. In 3 months.

A PE driven roll-up of 80+ regional, one-off government SaaS solutions into a simple, comprehensible and compelling brand package and story.