Based in Canada, Kodiak has been making specialized, high performance footwear for over 100 years. Once known as Canada’s work boot, Kodiak’s hard-working, functional values were diluted over time as the brand grew, and competitors saturated the market.

We were brought in to help architect and activate a new position for the brand’s U.S. launch, reasserting Kodiak’s core values with the campaign “Built for what matters.”