KODIAK

Based in Canada, Kodiak has been making specialized, high performance footwear for over 100 years. Once known as Canada’s work boot, Kodiak’s hard-working, functional values were diluted over time as the brand grew, and competitors saturated the market.

We were brought in to help reimagine the brand for its U.S. launch, reasserting Kodiak’s core values with the campaign “Built for what matters.”