LIBBY DELANA FOUNDER / CREATIVE
At a Glance
As co-founder, creative director and part unicorn, Libby champions brand growth. She believes no idea is too big and has a steady pulse on trends, which she uses to elevate concepts to their premium potential.
Libby’s work has won many industry awards and has been featured in publications such as PRINT Design Annual, Graphic Design & Logo, Fast Company, Communication Arts. She has also been profiled by BBC for a series called, “The Chain,” where leading figures name the woman who’s inspired their success.
What makes Libby, Libby
Libby is the mom of two tall boys, wife to a master craftsman furniture builder, an impatient knitter, a national champion rower, and advocate of 3 Percent Conference, BlinkNow, and Period. Her superpower—that wherever she goes she finds a parking space. Right. In. Front.
NICOLE LELACHEUR WRITER
At a Glance
As a copywriter, Nicole enjoys connecting people with brands through words and storytelling. She currently works with a range of clients including Liberty Mutual Insurance, Downeast Cider, and Sea Cuisine.
Her copy has been seen on frozen seafood packaging. Enough said. But really, Nicole has worked in a handful of marketing roles including media/PR, integrated & content marketing, and advertising at Boston-based agencies like Schneider Associates and Marlo Marketing. Before her current role as a copywriter, she developed social media content for MIT’s Sloane School of Business, Northeastern University, Sunstar GUM® oral care products, and more.
What makes Nicole, Nicole
Nicole is proud to share that she was a Girl Scout well into her teenaged years, starred as Dorothy in the middle school
play, and enjoys really bad, early-2000’s R&B.
FERNANDO PINO SENIOR ART DIRECTOR
At a Glance
With a background in graphic design, Fernando creates, concepts and directs ideas from a strategic perspective as associate creative director.
At Mechanica, Fernando has worked on clients such as Saucony, Downeast Cider, Liberty Mutual, Sprinklr, Forcepoint, Sea Cuisine, and iZotope. At his last agency, Hill Holliday, he was part of the Bank of America team that beat out agencies like 72 and Sunny and Wieden + Kennedy to ultimately keep the business as the incumbent agency. Fernando has won at Hatch five times for various clients, was selected as one of the top up-and-coming creatives at the London International Awards, and was recognized as ad of the day on Adweek for his work on LG.
What makes Fernando, Fernando
When Fernando isn’t designing, whether for clients or on personal passion projects, he can be found shooting his camera around Boston, playing soccer, or working on his (fancy) truck.
TED NELSON FOUNDER / CEO
At a Glance
Ted is in charge of strategic oversight and building a next generation agency that helps clients thrive in today’s restless markets. As a very hands-on strategy director and CEO, he currently leads the strategy work for Raytheon-backed cybersecurity firm Forcepoint and Neighborhood Health Plan, while staying involved with all of Mechanica’s clients at key strategic junctures in their businesses.
Past work at Mechanica includes Saucony, Sea Cuisine, Sprinklr, and Ticketmaster. Prior to Mechanica, Ted spent eight years as the Managing Partner, Brand Strategy Director at Mullen where he built an award-winning brand strategy and customer insights group, which contributed to the brand development and customer acquisition and retention strategies of brands as varied as General Motors, Oracle, Dell, SAP, Disney, Sony, Coca-Cola, Nextel, and Monster.com.
What makes Ted, Ted
If Ted isn’t at the office or with his family, then odds are you’ll find him on a bike, a run, a swim, or at a tasty restaurant refueling with good food and live music.
NICK CARMER DESIGNER
At a Glance
Nick brings brand elements to life for clients—from logos to banners and everything in between. Most recently, he has been involved in art direction working on comps for activations and animated storyboarding.
Prior to joining Mechanica, Nick worked on logo design and photography direction at a few different local agencies. At Hill Holliday, Nick was lead director on Dunkin Donuts’ photoshoots for billboards and menu content. Besides working with companies such as Time Warner Cable, Planet Fitness, Marriott, and Atrius Health, Nick worked on logo design for Cervello, The Cabot Theater, and Bulembu.
What makes Nick, Nick
When not working on designs both inside and outside of work, Nick keeps busy rebuilding custom motorcycles and going on tour with his band. That’s right, he’s been in a band since college.
ROBYN KICHEN SENIOR DESIGNER
At a Glance
Robyn is both a conceptual and executional designer. On a given day, she could be building a brand’s visual identity from scratch, developing a trade show presence, designing social media posts, or just about anything else. Currently, she is the lead designer for Liberty Mutual’s talent brand.
Robyn’s work at Mechanica has included Sea Cuisine, Saucony, Neighborhood Health Plan, One Door, Weight Watchers, Period., and Kronos. Before joining Mechanica, she helped launch the Charlie Card that lives in every Boston commuter’s wallet. She designed a single piece of direct mail that brought in over a half a billion dollars for Fidelity Investments. And most relevant, she was female leg wrestling champion of her seventh-grade class.
What makes Robyn, Robyn
Robyn equals trivia plus TV minus olives. She is a true crime fanatic, devouring podcasts by the dozen. She’ll make a guessing game out of anything, which is only 1 of the 1 million reasons why we adore her.
JIM GARAVENTI FOUNDER / CREATIVE
At a Glance
As co-founder and creative director at Mechanica, Jim gets to do exactly what he’d hoped for when he helped launch the company: work closely with clients to craft meaningful brand positions, and help create interactions of all types to make those brands—and what they stand for—more relevant in people’s lives.
Over his 25+ year career, spanning behemoth NYC agencies to creative boutiques, Jim’s work has won national and international awards. His campaigns have appeared in industry publications, a textbook or two, and even on the walls of a fictitious ad exec played by Mel Gibson in a movie few people remember. Prior to working with a full spectrum of clients at Mechanica, Jim worked on brands including L.L.Bean, Four Seasons Hotels, General Motors, Swiss Army Brands, XM Satellite Radio, The Speedvision Channel (now Velocity), Fortune Magazine, Nextel, EMC, MFA/Boston and many more both big and small.
What makes Jim, Jim
If Jim isn’t at the office or with his family, then odds are you’ll find him on a tennis court, a bike, or in the garage tending to the many needs of an old car.
PETE WHITTEN DESIGNER
At a Glance
As a senior designer, Pete engages in projects ranging from brand identity to campaigns, and concepting to packaging and even photography. He loves a good photoshop challenge and can often be found pulling together all the pieces for client presentations.
At Mechanica, Pete’s clients have included Downeast Cider, Saucony and Liberty Mutual Insurance. Pete came to Mechanica from the brand team at Converse, where he worked on high-impact retail executions for seasonal campaigns and product launches (including window displays and brand activation spaces like a giant sculpture of a skull made entirely out of Chuck Taylor sneakers). He’s worked at large agencies like MullenLowe, boutique design firms, and on brands like New Balance, Avid, Pro Tools, iPath, Gartner, and Constant Contact.
What makes Pete, Pete
Two wheels and a motor. Riding and fixing motorbikes is how Pete channels his creative energy outside of work. He currently rides to work on a vintage 1961 Italian Vespa that he restored from the ground up. People are always photographing themselves next to or sitting on Pete’s Vespa so it’s only natural the scooter should have its own Instagram: @youandmyvespa
MYLES BADGER Writer
At a Glance
Myles is our ear to the ground on all things social and technological. In addition to offering content strategy perspectives for our clients like Liberty Mutual, he is a copywriter and concept development specialist with a keen eye and ear for “good content” honed by years of being an unapologetic “screenkid.”
Myles won the National Scholastic Art and Writing Award’s gold key for writing in 2013, founded Emerson College’s first student organization dedicated to VR content production in 2016 while studying there, and routinely explains everything new on the Internet to anyone who will listen around the office.
What makes Myles, Myles
The average human spends 12 hours a day consuming content. To Myles, those are rookie numbers. He lives and breathes online culture and is the closest thing we have on staff to a digital native. In his spare time you can find him playing VR games, going on Wikipedia tangents, scrolling his newsfeeds, or walking his dog Stella.