PEOPLE

LIBBY DELANA FOUNDER / CREATIVE

At a Glance
As co-founder, creative director and part unicorn, Libby champions brand growth. She believes no idea is too big and has a steady pulse on trends, which she uses to elevate concepts to their premium potential.

Past Work
Libby’s work has won many industry awards and has been featured in publications such as PRINT Design Annual, Graphic Design & Logo, Fast Company, Communication Arts. She has also been profiled by BBC for a series called, “The Chain,” where leading figures name the woman who’s inspired their success.

What makes Libby, Libby
Libby is the mom of two tall boys, wife to a master craftsman furniture builder, an impatient knitter, a national champion rower, and advocate of 3 Percent Conference, BlinkNow, and Period. Her superpower—that wherever she goes she finds a parking space. Right. In. Front.

NICOLE LELACHEUR WRITER

At a Glance
As a copywriter, Nicole enjoys connecting people with brands through words and storytelling. She currently works with a range of clients including Liberty Mutual Insurance, Downeast Cider, and Sea Cuisine.

Past Work
Her copy has been seen on frozen seafood packaging. Enough said. But really, Nicole has worked in a handful of marketing roles including media/PR, integrated & content marketing, and advertising at Boston-based agencies like Schneider Associates and Marlo Marketing. Before her current role as a copywriter, she developed social media content for MIT’s Sloane School of Business, Northeastern University, Sunstar GUM® oral care products, and more.

What makes Nicole, Nicole
Nicole is proud to share that she was a Girl Scout well into her teenaged years, starred as Dorothy in the middle school
play, and enjoys really bad, early-2000’s R&B.

FERNANDO PINO SENIOR ART DIRECTOR

At a Glance
With a background in graphic design, Fernando creates, concepts and directs ideas from a strategic perspective as associate creative director.

Past Work
At Mechanica, Fernando has worked on clients such as Saucony, Downeast Cider, Liberty Mutual, Sprinklr, Forcepoint, Sea Cuisine, and iZotope. At his last agency, Hill Holliday, he was part of the Bank of America team that beat out agencies like 72 and Sunny and Wieden + Kennedy to ultimately keep the business as the incumbent agency. Fernando has won at Hatch five times for various clients, was selected as one of the top up-and-coming creatives at the London International Awards, and was recognized as ad of the day on Adweek for his work on LG.

What makes Fernando, Fernando
When Fernando isn’t designing, whether for clients or on personal passion projects, he can be found shooting his camera around Boston, playing soccer, or working on his (fancy) truck.

TED NELSON FOUNDER / CEO

At a Glance
Ted is in charge of strategic oversight and building a next generation agency that helps clients thrive in today’s restless markets. As a very hands-on strategy director and CEO, he currently leads the strategy work for Raytheon-backed cybersecurity firm Forcepoint and Neighborhood Health Plan, while staying involved with all of Mechanica’s clients at key strategic junctures in their businesses.

Past Work
Past work at Mechanica includes Saucony, Sea Cuisine, Sprinklr, and Ticketmaster. Prior to Mechanica, Ted spent eight years as the Managing Partner, Brand Strategy Director at Mullen where he built an award-winning brand strategy and customer insights group, which contributed to the brand development and customer acquisition and retention strategies of brands as varied as General Motors, Oracle, Dell, SAP, Disney, Sony, Coca-Cola, Nextel, and Monster.com.

What makes Ted, Ted
If Ted isn’t at the office or with his family, then odds are you’ll find him on a bike, a run, a swim, or at a tasty restaurant refueling with good food and live music.

NICK CARMER DESIGNER

At a Glance
Nick brings brand elements to life for clients—from logos to banners and everything in between. Most recently, he has been involved in art direction working on comps for activations and animated storyboarding.

Past Work
Prior to joining Mechanica, Nick worked on logo design and photography direction at a few different local agencies. At Hill Holliday, Nick was lead director on Dunkin Donuts’ photoshoots for billboards and menu content. Besides working with companies such as Time Warner Cable, Planet Fitness, Marriott, and Atrius Health, Nick worked on logo design for Cervello, The Cabot Theater, and Bulembu.

What makes Nick, Nick
When not working on designs both inside and outside of work, Nick keeps busy rebuilding custom motorcycles and going on tour with his band. That’s right, he’s been in a band since college.

ROBYN KICHEN SENIOR DESIGNER

At a Glance
Robyn is both a conceptual and executional designer. On a given day, she could be building a brand’s visual identity from scratch, developing a trade show presence, designing social media posts, or just about anything else. Currently, she is the lead designer for Liberty Mutual’s talent brand.

Past Work
Robyn’s work at Mechanica has included Sea Cuisine, Saucony, Neighborhood Health Plan, One Door, Weight Watchers, Period., and Kronos. Before joining Mechanica, she helped launch the Charlie Card that lives in every Boston commuter’s wallet. She designed a single piece of direct mail that brought in over a half a billion dollars for Fidelity Investments. And most relevant, she was female leg wrestling champion of her seventh-grade class.

What makes Robyn, Robyn
Robyn equals trivia plus TV minus olives. She is a true crime fanatic, devouring podcasts by the dozen. She’ll make a guessing game out of anything, which is only 1 of the 1 million reasons why we adore her.

JIM GARAVENTI FOUNDER / CREATIVE

At a Glance
As co-founder and creative director at Mechanica, Jim gets to do exactly what he’d hoped for when he helped launch the company: work closely with clients to craft meaningful brand positions, and help create interactions of all types to make those brands—and what they stand for—more relevant in people’s lives.

Past Work
Over his 25+ year career, spanning behemoth NYC agencies to creative boutiques, Jim’s work has won national and international awards. His campaigns have appeared in industry publications, a textbook or two, and even on the walls of a fictitious ad exec played by Mel Gibson in a movie few people remember. Prior to working with a full spectrum of clients at Mechanica, Jim worked on brands including L.L.Bean, Four Seasons Hotels, General Motors, Swiss Army Brands, XM Satellite Radio, The Speedvision Channel (now Velocity), Fortune Magazine, Nextel, EMC, MFA/Boston and many more both big and small.

What makes Jim, Jim
If Jim isn’t at the office or with his family, then odds are you’ll find him on a tennis court, a bike, or in the garage tending to the many needs of an old car.

PETE WHITTEN DESIGNER

At a Glance
As a senior designer, Pete engages in projects ranging from brand identity to campaigns, and concepting to packaging and even photography. He loves a good photoshop challenge and can often be found pulling together all the pieces for client presentations.

Past Work
At Mechanica, Pete’s clients have included Downeast Cider, Saucony and Liberty Mutual Insurance. Pete came to Mechanica from the brand team at Converse, where he worked on high-impact retail executions for seasonal campaigns and product launches (including window displays and brand activation spaces like a giant sculpture of a skull made entirely out of Chuck Taylor sneakers). He’s worked at large agencies like MullenLowe, boutique design firms, and on brands like New Balance, Avid, Pro Tools, iPath, Gartner, and Constant Contact.

What makes Pete, Pete
Two wheels and a motor. Riding and fixing motorbikes is how Pete channels his creative energy outside of work. He currently rides to work on a vintage 1961 Italian Vespa that he restored from the ground up. People are always photographing themselves next to or sitting on Pete’s Vespa so it’s only natural the scooter should have its own Instagram: @youandmyvespa

MYLES BADGER Writer

At a Glance
Myles is our ear to the ground on all things social and technological. In addition to offering content strategy perspectives for our clients like Liberty Mutual, he is a copywriter and concept development specialist with a keen eye and ear for “good content” honed by years of being an unapologetic “screenkid.”

Past Work
Myles won the National Scholastic Art and Writing Award’s gold key for writing in 2013, founded Emerson College’s first student organization dedicated to VR content production in 2016 while studying there, and routinely explains everything new on the Internet to anyone who will listen around the office.

What makes Myles, Myles
The average human spends 12 hours a day consuming content. To Myles, those are rookie numbers. He lives and breathes online culture and is the closest thing we have on staff to a digital native. In his spare time you can find him playing VR games, going on Wikipedia tangents, scrolling his newsfeeds, or walking his dog Stella.

STEPHANIE DEHNER ASSOCIATE CREATIVE DIRECTOR

At a Glance
A copywriter by trade, Stephanie enjoys the combination of bigger, strategic thinking and executional copy crafting that being associate creative director allows.

Past Work
While at Mechanica, Stephanie has contributed to work for Liberty Mutual, Saucony, Seniorlink and Neighborhood Health Plan. Prior to joining Mechanica, she honed her digital, social, and live branding skills at Digitas for clients including Staples, Stop & Shop, Crest, Oral-B, SunTrust, GMC, Buick, AstraZeneca, Memorial Sloan Kettering Cancer Center, Tivoli Radios, Dunkin Donuts, and CVS. Before that, she spent her time at Arnold on the RadioShack, Progressive, Vonage, Fidelity, and Carnival Cruise accounts.

What makes Stephanie, Stephanie
Her work has been recognized by Communication Arts, Hatch, the National Addy Awards and Archive. She has also been awarded “Favorite Parent” by sons Owen and Oliver, largely because she pays them to say so.

MICHELA MARSH BRAND ENGAGEMENT STRATEGIST

At a Glance
Michela focuses on data representation and qualitative analysis of campaigns from start to finish. She builds real time dashboards to enable evergreen optimizations for the duration of in-market campaigns. At campaign end, Michela deep dives into the data to give actionable insight into what worked (and what did not), why that is, and how we can use our learnings moving forward.

Past Work
Prior to Mechanica, Michela specialized in digital media planning for clients in a myriad of industries from consumer packaged goods and hospitality, to higher education and banking. Notable brands included UNO’s Pizzeria & Grill, Harvard Kennedy School, Boston Private Bank & Trust, and Lightlife Foods. She also has experience in web development and SEO, including certifications for Google AdWords and Hubspot Inbound Marketing.

What makes Michela, Michela
Michela lives for the great outdoors, and can be found using her analytical skills to navigate her way down a paintball field or through the woods of Northern New Hampshire looking for old copper mines.

JULIE CARNEY BRAND DIRECTOR

At a Glance
Julie leads omni-channel accounts through strategy, brand development, media, production, and performance measurement. This includes consulting with clients on business goals to ensure strategic initiatives are tied to overall goals and transforming client challenges into opportunities to drive growth.

Past Work
At Mechanica, Julie’s clients have included Saucony, Liberty Mutual Insurance, Disney, and Houghton-Mifflin Harcourt. When at her second agency, Mullen, she led the pitch for Zappos.com, competing against 100+ agencies to win the business. The strategic work and leadership she and her team provided Zappos.com was award-winning, securing the agency a Bronze Effie in the retail category.

What makes Julie, Julie
Julie has completed two Boston Marathons for Dana-Farber, can’t go a day without attempting a crossword puzzle, and will only snap at others if they try to take her food away before she’s finished.

SAMANTHA GOLIS BRAND COORDINATOR

At a Glance
As a team manager and strategic client partner, Sam serves as a day-to-day liaison between the agency and the client, working in the center of all account management activities.

Past Work
Sam has worked on accounts across a wide range of industries and projects including Saucony, Nuance Communications, NEU D’Amore-McKim School of Business, Akamai Technologies, and Seniorlink. Sam loves people— she’s always had a knack for getting to know them and helping them realize their full potential—so she entered the world of hospitality. Through her work at CBI and blue, a Plum Island, MA boutique hotel, she discovered a passion for not only building relationships, but for the creative problem solving required in delivering effective marketing programs.

What makes Sam, Sam
In seventh-grade, Sam was sent to the corner of the classroom for talking too much. Needless to say, while no one puts this baby in the corner anymore, Sam is truly a people-person at heart. A few of her favorite things include her dog, skiing, and fishing.

RYAN LEE BRAND DIRECTOR

At a Glance
Ryan spearheads all strategic and executional components of account engagements, through to implementation and in market impact. He spends a healthy portion of his time gaining insight and understanding of the client’s business, crafting strategies, and creating strong, trusting relationships with his clients and members of his teams.

Past Work
Ryan joined Mechanica coming from well-respected area agencies, CTP Boston and Kelliher Samets Volk, working on high profile brands such as Microsoft, Webster Bank, Eastern Bank, and the Boston Red Sox. Since joining Mechanica, Ryan has successfully launched new positions, identities, campaigns, and everything in between as the Brand Director for both B2B and B2C accounts. Ryan’s current and past clients cover a wide range of sizes and industries from Akamai Technologies to Gulden Draak.

What makes Ryan, Ryan
When Ryan isn’t at the office you can find him on the beach, slopes, course, or trails around New England with his wife and kids.

JOANNA KLISIEWICZ BRAND DIRECTOR

At a Glance
As brand manager at Mechanica, Joanna works closely with members of the client and internal teams to identify opportunities and strategies to further the client’s agenda. She then ensures those opportunities move through flawless execution, are optimized as appropriate, and produce marketplace impact.

Past Work
Joanna has spent over a decade working across a broad spectrum of clients, industries, and marketing disciplines. Prior to joining Mechanica, Joanna led the food and beverage vertical at Match Marketing Group in Boston, where she helped international food brand Charles & Alice break into U.S. marketing with national, regional, and retailer specific strategies, including the development of a U.S. brand voice, a consumer launch campaign, retailer sales materials, and social presence.

What makes Joanna, Joanna
Joanna loves nature, inside and out. When she’s not working in her garden, you can find her merging creative energy with precision and attention to detail in floral design.

EMILY GRIMES BRAND DIRECTOR

At a Glance
A go-to, can-do marketing leader, Emily is known for transforming complex challenges into successful initiatives that grow relationships and revenue for the better. Emily leads omni-channel accounts through strategy, brand development, media, production, and performance measurement—with a constant focus on assuring all initiatives are strategically aligned with her clients’ individual needs and goals.

Past Work
At Mechanica, Emily has worked across a breadth of industries with clients including Downeast Cider, Neighborhood Health Plan, PBS, Seniorlink, T2 Biosystems, Ipswitch and GasBuddy. Prior to Mechanica, Emily spent almost a decade at Hill Holliday in various leadership positions. As VP, Account Director she oversaw all aspects of day-to-day activities on two $2MM+ highly integrated, results-driven accounts in the complex pharmaceutical and health insurance categories. Her contributions to those accounts were recognized with numerous industry and category awards, most notably Hill Holiday’s first-ever Healthcare Clio.

What makes Emily, Emily
An old soul trapped in a millennial’s body, Emily is happiest tending to her various gardens, getting down and dirty in the kitchen whipping up meals for her (growing) family, listening to music and reading printed publications with a steaming cup of espresso.

BRIDGET MCLAUGHLIN BRAND COORDINATOR

At a Glance
As a brand coordinator at Mechanica, Bridget assists in managing day-to-day activities with our client and internal teams. She ensures alignment on strategies and goals, and keeps everyone in line on schedules.

Past Work
Bridget came to us from the University of Texas where she was not only a fitness instructor, but marketing manager at the Department of Recreational Sports. Past and present work at Mechanica includes: Sea Cuisine, Downeast Cider, and Collective Next. Oh, and as our muse and model in a print project for Saucony.

What makes Bridget, Bridget
Food is what drives and sustains Bridget. Whether it is enjoying her latest ornate cake decorating or hoarding the office popcorn stash, she makes sure to refuel from her marathons and general fitness obsession properly. Other loves include being one of 6 kids, crochet, and reciting Friends quotes.

CHARLOTTE RAND BRAND COORDINATOR

At a Glance
Charlotte coordinates between a variety of clients and internal teams at Mechanica to ensure all brand development projects are being run efficiently and optimally. This includes managing certain campaign elements, completing extensive research, and liaising with clients and partners.

Past Work
After graduating from university, Charlotte moved to New York City where she managed advertising clients at Harper’s BAZAAR. Clients included global fashion houses such as Gucci, Louis Vuitton, and Valentino, and projects spanned from integrated media buys to sophisticated experiential executions. Some of Charlotte’s highlights at BAZAAR include naming and helping to develop Harper by Harper’s
BAZAAR and winning best presenter at SKO. Charlotte also worked as advertising assistant at luxury interior design magazine, VERANDA.

What makes Charlotte, Charlotte
Charlotte has a strong sense of adventure, which is why after working in NYC for several years, she decided to take a “YOLO Year”—one year to travel and pursue passions. During this time, she did everything from make (and drink a lot of) wine in Napa Valley to learn how to cook with indigenous plants in the jungles of Costa Rica.

MEGAN WARD BRAND DIRECTOR

At a Glance
As a brand director at Mechanica, Megan thrives on creating a productive and positive work environment, ensuring her teams—internal, clients and partners—have what they need to succeed and produce their best work.

Past Work
Megan has spent the bulk of her career at Mechanica, joining the brand team in 2010. Over the years Megan has worked on campaigns and projects ranging from non-profit cooperates and large corporations, to digital music platforms and wellness programs. Currently Megan leads clients in both the CPG and B2B technology worlds. She takes great pride in happily tackling extensive collateral development and production.

What makes Megan, Megan
Music, cartwheels in the grass and campfires are what fuel Megan. She assigns a music soundtrack to all her life experiences big or small, impactful or mundane. Unless it’s a music event, in which case it takes care of itself.

KRISTINA CANTELLI SENIOR BRAND STRATEGIST

At a Glance
Kristina facilitates and analyzes all research activities and ensures their inspirational linkage to strategic and creative output. She works with a blend of traditional and cutting edge research methodologies to uncover deep consumer and brand insights.

Past Work
Kristina has 15 years of experience working with emerging and established brands, helping them create, sharpen, and enhance their brand messaging, positioning, and overall brand experiences. At Mechanica, Kristina’s clients have included, Sprinklr, Seniorlink, Eastern Bank, Akamai, Kronos,
Neighborhood Health Plan, Forcepoint, Izotope, Disney, Houghton-Mifflin Harcourt, and LL Bean.

What makes Kristina, Kristina
Kristina lives in Brooklyn, NY where she geeks out watching new trends and culture creation take root. While she loves and has an obsession with the city, she’s also equally obsessed with escaping at least every six weeks and sharing her love of travel with her son and husband.

LAURA BROCKWAY ASSOCIATE BRAND STRATEGY DIRECTOR

At a Glance
Laura thoughtfully immerses herself in the ecosystem of a brand: its inner workings, its consumers, its competition and the emerging trends impacting its trajectory. She nerds out on crafting custom research approaches that assist her and her team in understanding every nuance, uncovering the areas of greatest opportunity. She translates and critically applies her findings to best position brands to win the hearts and minds of consumers.

Past Work
Laura began her brand strategy and market research career at Mullen, where she worked on a wide range of product and service clients, such as the Department of Defense, HSBC, LendingTree.com, Zappos.com and JetBlue. During her time there, she also received a bronze Effie award for Zappos.com. From Mullen, Laura transitioned to Hill Holliday where she worked on Liberty Mutual Insurance and Safeco Insurance, which is owned by Liberty Mutual.

What makes Laura, Laura
You know the person that reads all the terms and conditions extremely quickly at the end of commercials? She can talk faster than them.

MATT SOMMA BUSINESS DEVELOPMENT MANAGER

At a Glance
As our Business Development Manager, Matt combines his passion in marketing with his background in project management to identify and onboard new business clients to Mechanica. Having begun his career on the client side, he brings that perspective and expertise to understand the wants and needs of prospective clients.

Past Work
After graduating from Bentley University, Matt began his career on the client side as the Fitness Global Social Media Strategist and Analyst for Reebok where he was immersed into the worlds of CrossFit and Spartan Race. He then moved on to run Retail College Sports Marketing at adidas. Notably at adidas he constructed stadium stores at top universities such as Texas A&M, Miami of Ohio, Kansas University, ASU, and many more. Since at Mechanica he has brought partners into the fold such as BitSight, Bomgar, Datawatch, Nanigans, iZotope, Solos, and more.

What makes Matt, Matt
Matt is our weekend warrior with no bucket list who is always trying new activities. As our resident adrenaline junkie you might find him spontaneously booking a trip to Iceland or training to be a licensed Skydiver, who knows what he’ll try next. In his free time he is a video game nerd, a passionate reader, and a lover of all things fitness.

LISA RIKEMAN OFFICE COORDINATOR

At a Glance
Lisa’s official title is Office Coordinator at Mechanica, but she is also our culture queen, in-house caterer and Ma. She keeps the office an organized and fun place to work. Most importantly she makes everyone who visits or works at Mechanica feel special.

Past Work
Lisa has always worked numerous jobs at the same time which is the key to her success as our Office Coordinator. Some of her past experience includes convention manager, office manager of small tax office and a whale watch/boat charter company, waitress/catering manager, charity golf tournament director, and costume maker for school theatre productions.

What makes Lisa, Lisa
When Lisa isn’t at the office being Ma to her “wids” (work kids) you will find her around town being the ‘unofficial mayor of Newburyport’, exercising, socializing with friends, or traveling around the country with her husband visiting their three amazing daughters.

BECKY MORGAN FINANCE DIRECTOR

At a Glance
Becky handles all things financial.  Her Finance Director title doesn’t cover the HR and IT roles she plays but we like to think a title doesn’t have to say it all.

Past Work
Becky came to us from a CPA firm in Portsmouth, NH where she spent a decade working with 40+ clients in all industries.  Prior to that she was a Finance Manager at Sprint PCS for several years and the Controller at North Atlantic in Portland, ME, a city she loves.

What makes Becky, Becky
She’s one of the most outgoing introverts you’ll ever meet.  Equally as comfortable dancing at a concert as quietly reading a book, what she loves best is being with her home family (she is mom to two Penn Staters) and Mechanica family, especially if it involves travel.  Oh, and she grew up in a family that raced cars … so there is that.

DEMI GALANIS PROJECT MANAGER

At a Glance
As project manager, Demi touches every piece of business that comes through Mechanica from a scheduling/resourcing perspective.

Past Work
Demi has spent the bulk of her career at Mechanica, joining as Administrative Manager in 2013. Over the years Demi learned the ins and outs of the agency, which lead her to joining the brand team in 2015. With a smile on her face (always), staying calm and troubleshooting while under tight deadlines is what she does best.

What makes Demi, Demi
Demi, whose full name is Demitria, is the most Greek Irish girl we have at Mechanica. You might find her sipping champagne on her roof deck in Charlestown – and you can definitely hear her infectious laugh from two conference rooms away.

TED JENDRYSIK CREATIVE DIRECTOR

At a Glance
As creative director at Mechanica, Ted’s most important job is ensuring all the smart thinking we develop with our clients successfully moves into the consciousness and behavior of our intended audiences.

Past Work
Ted’s work at Mechanica has spanned Saucony, Sea Cuisine, and One Door (RBM). He has led projects from Disney to AeroShot Energy, and created branding campaigns for Fallon Community Health Plan, Kripalu, T2 Biosystems, and Community Wealth Ventures. Prior to Mechanica he worked at Arnold Worldwide on CVS and Fidelity, though he spent the majority of his career at Mullen on brands like Olympus, Zappos, JetBlue, Nextel, LendingTree, GameTap, Stride Rite and Four Seasons. Ted’s work has been recognized by industry awards such as One Show, Cannes, D&AD, Communication Arts, Hatch Awards, and AICP.

What makes Ted, Ted
Two words: Cookie. Sutra.

ARABELLA PLUM PRINCIPAL / CHIEF OPERATING OFFICER

At a Glance
Arabella is at the epicenter of all activities as COO at Mechanica. She contributes to overall business operations, strategy, and development while also leading Mechanica’s core group of Brand Directors.

Past Work
Arabella has led and managed the strategic development and implementation for a wide range of clients including: Saucony, Boston Beer, MTVu, Viacom, Time Inc., Ralph Lauren, Fallon Community Health Plan, F-Squared Investments, and Sea Cuisine. From the ticket sales and distribution giant Ticketmaster to building a social movement for The Sloan Foundation designed to increase awareness and adoption of flexible workplaces, Arabella has demonstrated her ability to build & grow numerous brands.

What makes Arabella, Arabella
For starters, she has the coolest name ever. She is most at home around her horses, is each Mechanic’s personal cheerleader, and has lived to tell the tale of bungee jumping off of Kawarau bridge in Queenstown, New Zealand.

MICAH DONAHUE PRINCIPAL / ENGAGEMENT STRATEGY DIRECTOR

At a Glance
Freed from the pressure to create media plans that support only traditional “ad agency” services, Micah develops true customer-driven and targeted brand engagement strategies.

Past Work
Micah has led successful initiatives on behalf of clients at Mullen, Ingalls, and Campbell Mithun Esty. Past work includes Land O’Lakes, Kmart, the U.S. Department of Defense, Nextel, Eddie Bauer, Four Seasons, and General Motors. Micah holds a B.S. in Communications and Psychology from Cornell University and is a frequent panelist, speaker, and blog author. Since joining Mechanica, Micah has led business initiatives for Saucony, Sea Cuisine, Houghton Mifflin Harcourt, Northeastern University’s D’Amore McKim School of Business, Osram Sylvania, and Neighborhood Health Plan.

What makes Micah, Micah
Micah’s passions include home improvement, overlanding (it’s OK, we’re not quite sure what that is either), live music, hiking and traveling with his family.

TAMARA BATTIS LEE DESIGN DIRECTOR

At a Glance
A deeply collaborative designer with a background in art history and criticism, Tamara’s work is rooted in thoughtful research, strategic insight and a huge dose of human empathy. Design is about people, first and foremost, and she’s amped by its potential to educate and inspire.

Past Work
Tamara has just celebrated her 11th year as a Mechanic. Which means she’s seen and designed it all. Some of her faves include: identity and packaging for Aerofarms, a game-changing sustainable aeroponic farm; and brand identities for NPR’s Michelle Martin, aviation pioneers Aloft AeroArchitects, and Saucony’s Run for Good Foundation

What makes Tamara, Tamara
Tamara’s a lover of clogs, dogs, and the nerdiest of nerdyass boardgames. She is also our trivia night secret weapon.

POLLY CLAPP CREATIVE SERVICES DIRECTOR

At a Glance
Polly has 20 years of battle-tested experience in project management, creative services and resource management to help Mechanica be productive and deliver outstanding work. She hires and manages independent creative contractors and production partners, implements and manages workflow through Mechanica’s in-house creative department, and generally keeps track of all creative work generated at the agency.

Past Work
Past work includes helping on all accounts over the past 11 years at Mechanica, with some of the highlights being Saucony, Kronos, Sea Cuisine, Ticketmaster and Fallon Community Health Plan.
Polly was also a Traffic Supervisor at Mullen for over 9 years where she managed creative development and work flow on accounts including General Motors, Nextel, Stanley Tools, Stride Rite and Eddie Bauer.

What makes Polly, Polly
When not organizing and shepherding the creative folks at Mechanica she is walking her crazy dog and trying to keep up with her family who also requires a fair amount of shepherding.

LISA ADAMS BRAND ENGAGEMENT STRATEGY DIRECTOR

At a Glance
Lisa leads Mechanica’s engagement strategy with her extensive media planning and buying experience. She is responsible for assessing a wide array of possibilities, creatively exploring new additions to the mix, and optimizing the resulting 360° brand experience using all available data points.

Past Work
Prior to Mechanica, Lisa was VP/Media Managing Director at Allen & Gerritsen where she built media solutions for global B2B brands, retail marketers, and challenger brands like MFS, Toy State, Children’s Hospital Boston, Berklee College of Music, and Waters. She also worked at Greenberg Seronick O’Leary & Partners in Boston and Creative Media Inc. New York.

What makes Lisa, Lisa
When she is not emerged in engagement strategy, Lisa enjoys running, snowboarding, and being outdoors on sunny days. She is a Mom x3 and loves her always-on-the go lifestyle.

JIM AMADEO CREATIVE DIRECTOR

At a Glance
As creative director of Mechanica, Jim leads creative teams across a wide range of clients and cross-platform initiatives. He’s able to discover unique brand expressions, keeping his clients on the forefront of innovative and highly effective marketing, while his versatility and energy keeps his teams motivated and constantly laughing.

Past Work
What Jim hasn’t worked on would be easier to list here. Jim’s clients at Mechanica have included: T2, Saucony, Downeast Cider, Akamai, Nuance, Forcepoint, Sprinklr, PBS, Kronos, Neighborhood Health Plan, Fallon Health, Dyn, Fanzcall, Osram Sylvania, and Seniorlink. Jim began his career at Ingalls Quinn and Johnson, where he worked on Citizens Bank as ACD. He then served as Partner/Creative Director at Clark Howard, managing the shop’s varied client base. At Mullen, Jim was Sr. VP Group Creative Director where he oversaw one of their largest accounts—Lending Tree. Oh, and then he built a startup agency from the ground up, while creative directing as well. Jim’s work has been recognized in both national and international award shows including Cannes, The One Show, Communications Arts, and The New England Hatch Awards. He has judged various award shows including Communication Arts and the Belding Awards. Other clients have included: Converse, Turner Broadcasting, Stride Rite, Citizens Bank, Disney, Papa Gino’s, Adult Swim, CitiBank, Timberland, Grains Food Foundation, Legal Sea Foods, Saucony, TJ Maxx, Velcro, Newton Running, Ford, Chips Ahoy, PBS, Bank of America, and Amtrak.

What makes Jim, Jim
Jim is infectious— it’s impossible to feel anything other than happy when you’re around him. His talent combined with his award-winning personality (and having the biggest heart) make everyone in the agency vie to work with him.

BILL GOFF EXPERIENCE STRATEGY + DESIGN DIRECTOR

At a Glance
At Mechanica, Bill takes a consumer-centric approach to building stand-alone experiences, as well as more holistic cross-touchpoint experiences that map key personas across their journey and engagement with a brand. He translates discovery-based insights, UX best practices, and experience trends into executions that bring people and brands together whenever, wherever, and however they engage.

Past Work
Bill’s career began at Modem Media where he functioned as a digital producer and an information architect. He then honed his focus on user experience at Mullen and, prior to Mechanica, Bill functioned as the VP/Group director of Experience Strategy and design at Digitas.

What makes Bill, Bill
Bill enjoys camping and skiing with his family, fly-fishing for stripers and trout, and cooking anything in cast iron. Most recently, Bill has been learning how to make igloos.