PEOPLE

JIM GARAVENTI CO-FOUNDER / CREATIVE

At a Glance
As co-founder and creative director at Mechanica, Jim gets to do exactly what he’d hoped for when he helped launch the company: work closely with clients to craft meaningful brand positions, and help create interactions of all types to make those brands—and what they stand for—more relevant in people’s lives.

Past Work
Over his 25+ year career, spanning behemoth NYC agencies to creative boutiques, Jim’s work has won national and international awards. His campaigns have appeared in industry publications, a textbook or two, and even on the walls of a fictitious ad exec played by Mel Gibson in a movie few people remember. Prior to working with a full spectrum of clients at Mechanica, Jim worked on brands including L.L.Bean, Four Seasons Hotels, General Motors, Swiss Army Brands, XM Satellite Radio, The Speedvision Channel (now Velocity), Fortune Magazine, Nextel, EMC, MFA/Boston and many more both big and small.

What makes Jim, Jim
If Jim isn’t at the office or with his family, then odds are you’ll find him on a tennis court, a bike, or in the garage tending to the many needs of an old car.

EMILY GRIMES BRAND DIRECTOR

At a Glance
A go-to, can-do marketing leader, Emily is known for transforming complex challenges into successful initiatives that grow relationships and revenue for the better. Emily leads omni-channel accounts through strategy, brand development, media, production, and performance measurement—with a constant focus on assuring all initiatives are strategically aligned with her clients’ individual needs and goals.

Past Work
At Mechanica, Emily has worked across a breadth of industries with clients including Downeast Cider, Neighborhood Health Plan, PBS, Seniorlink, T2 Biosystems, Ipswitch and GasBuddy. Prior to Mechanica, Emily spent almost a decade at Hill Holliday in various leadership positions. As VP, Account Director she oversaw all aspects of day-to-day activities on two $2MM+ highly integrated, results-driven accounts in the complex pharmaceutical and health insurance categories. Her contributions to those accounts were recognized with numerous industry and category awards, most notably Hill Holiday’s first-ever Healthcare Clio.

What makes Emily, Emily
An old soul trapped in a millennial’s body, Emily is happiest tending to her various gardens, getting down and dirty in the kitchen whipping up meals for her (growing) family, listening to music and reading printed publications with a steaming cup of espresso.

PETE WHITTEN DESIGNER

At a Glance
As a senior designer, Pete engages in projects ranging from brand identity to campaigns, and concepting to packaging and even photography. He loves a good photoshop challenge and can often be found pulling together all the pieces for client presentations.

Past Work
At Mechanica, Pete’s clients have included Downeast Cider, Saucony and Liberty Mutual Insurance. Pete came to Mechanica from the brand team at Converse, where he worked on high-impact retail executions for seasonal campaigns and product launches (including window displays and brand activation spaces like a giant sculpture of a skull made entirely out of Chuck Taylor sneakers). He’s worked at large agencies like MullenLowe, boutique design firms, and on brands like New Balance, Avid, Pro Tools, iPath, Gartner, and Constant Contact.

What makes Pete, Pete
Two wheels and a motor. Riding and fixing motorbikes is how Pete channels his creative energy outside of work. He currently rides to work on a vintage 1961 Italian Vespa that he restored from the ground up. People are always photographing themselves next to or sitting on Pete’s Vespa so it’s only natural the scooter should have its own Instagram: @youandmyvespa

ARABELLA PLUM PRINCIPAL / CHIEF OPERATING OFFICER

At a Glance
Arabella is at the epicenter of all activities as COO at Mechanica. She contributes to overall business operations, strategy, and development while also leading Mechanica’s core group of Brand Directors.

Past Work
Arabella has led and managed the strategic development and implementation for a wide range of clients including: Saucony, Boston Beer, MTVu, Viacom, Time Inc., Ralph Lauren, Fallon Community Health Plan, F-Squared Investments, and Sea Cuisine. From the ticket sales and distribution giant Ticketmaster to building a social movement for The Sloan Foundation designed to increase awareness and adoption of flexible workplaces, Arabella has demonstrated her ability to build & grow numerous brands.

What makes Arabella, Arabella
For starters, she has the coolest name ever. She is most at home around her horses, is each Mechanic’s personal cheerleader, and has lived to tell the tale of bungee jumping off of Kawarau bridge in Queenstown, New Zealand.

ROBYN KICHEN SENIOR DESIGNER

At a Glance
Robyn is both a conceptual and executional designer. On a given day, she could be building a brand’s visual identity from scratch, developing a trade show presence, designing social media posts, or just about anything else. Currently, she is the lead designer for Liberty Mutual’s talent brand.

Past Work
Robyn’s work at Mechanica has included Sea Cuisine, Saucony, Neighborhood Health Plan, One Door, Weight Watchers, Period., and Kronos. Before joining Mechanica, she helped launch the Charlie Card that lives in every Boston commuter’s wallet. She designed a single piece of direct mail that brought in over a half a billion dollars for Fidelity Investments. And most relevant, she was female leg wrestling champion of her seventh-grade class.

What makes Robyn, Robyn
Robyn equals trivia plus TV minus olives. She is a true crime fanatic, devouring podcasts by the dozen. She’ll make a guessing game out of anything, which is only 1 of the 1 million reasons why we adore her.

RYAN LEE BRAND DIRECTOR

At a Glance
Ryan spearheads all strategic and executional components of account engagements, through to implementation and in market impact. He spends a healthy portion of his time gaining insight and understanding of the client’s business, crafting strategies, and creating strong, trusting relationships with his clients and members of his teams.

Past Work
Ryan joined Mechanica coming from well-respected area agencies, CTP Boston and Kelliher Samets Volk, working on high profile brands such as Microsoft, Webster Bank, Eastern Bank, and the Boston Red Sox. Since joining Mechanica, Ryan has successfully launched new positions, identities, campaigns, and everything in between as the Brand Director for both B2B and B2C accounts. Ryan’s current and past clients cover a wide range of sizes and industries from Akamai Technologies to Gulden Draak.

What makes Ryan, Ryan
When Ryan isn’t at the office you can find him on the beach, slopes, course, or trails around New England with his wife and kids.

TED NELSON CO-FOUNDER / CEO

At a Glance
Ted is in charge of strategic oversight and building a next generation agency that helps clients thrive in today’s restless markets. As a very hands-on strategy director and CEO, he currently leads the strategy work for Raytheon-backed cybersecurity firm Forcepoint and Neighborhood Health Plan, while staying involved with all of Mechanica’s clients at key strategic junctures in their businesses.

Past Work
Past work at Mechanica includes Saucony, Sea Cuisine, Sprinklr, and Ticketmaster. Prior to Mechanica, Ted spent eight years as the Managing Partner, Brand Strategy Director at Mullen where he built an award-winning brand strategy and customer insights group, which contributed to the brand development and customer acquisition and retention strategies of brands as varied as General Motors, Oracle, Dell, SAP, Disney, Sony, Coca-Cola, Nextel, and Monster.com.

What makes Ted, Ted
If Ted isn’t at the office or with his family, then odds are you’ll find him on a bike, a run, a swim, or at a tasty restaurant refueling with good food and live music.

ASHLEY MCGILLOWAY CAMPBELL BRAND MANAGER

At A Glance
Ashley manages the flow of work between her client counterparts and internal teams to ensure all client objectives are properly met. She takes on any challenge with a forward-thinking approach to help set brands apart from the competition. She thrives off of meeting deadlines and seeing a successful campaign hit the marketplace.

Past Work
Over the past decade, Ashley has managed the advertising for brands across multiple industries. Most recently Ashley spent several years at Connelly Partners in Boston where she led many higher education accounts including Babson College, Emerson College and Boston College Woods School. She also oversaw consumer facing accounts like the Massachusetts State Lottery and Samsonite. Prior to that Ashley’s focus was on the non-profit industry working with the North Shore YMCA.

At Mechanica Ashley focuses on the AllWays Health Partners and iZotope accounts.

What Makes Ashley, Ash
Ashley loves spending time with her husband and their daughter. She also enjoys training for long-distance races and hunting down the best gluten-free restaurants on the North Shore.

JOANNA KLISIEWICZ BRAND DIRECTOR

At a Glance
As brand manager at Mechanica, Joanna works closely with members of the client and internal teams to identify opportunities and strategies to further the client’s agenda. She then ensures those opportunities move through flawless execution, are optimized as appropriate, and produce marketplace impact.

Past Work
Joanna has spent over a decade working across a broad spectrum of clients, industries, and marketing disciplines. Prior to joining Mechanica, Joanna led the food and beverage vertical at Match Marketing Group in Boston, where she helped international food brand Charles & Alice break into U.S. marketing with national, regional, and retailer specific strategies, including the development of a U.S. brand voice, a consumer launch campaign, retailer sales materials, and social presence.

What makes Joanna, Joanna
Joanna loves nature, inside and out. When she’s not working in her garden, you can find her merging creative energy with precision and attention to detail in floral design.

LIBBY DELANA CO-FOUNDER / CREATIVE DIRECTOR EMERITUS

At a Glance
As co-founder, creative director and part unicorn, Libby champions brand growth. She believes no idea is too big and has a steady pulse on trends, which she uses to elevate concepts to their premium potential.

Past Work
Libby’s work has won many industry awards and has been featured in publications such as PRINT Design Annual, Graphic Design & Logo, Fast Company, Communication Arts. She has also been profiled by BBC for a series called, “The Chain,” where leading figures name the woman who’s inspired their success.

What makes Libby, Libby
Libby is the mom of two tall boys, an impatient knitter, a national champion rower, and advocate of 3 Percent Conference, BlinkNow, and Period. Her superpower—that wherever she goes she finds a parking space. Right. In. Front.

LAURA BROCKWAY BRAND PLANNING DIRECTOR

At a Glance
Laura thoughtfully immerses herself in the ecosystem of a brand: its inner workings, its consumers, its competition and the emerging trends impacting its trajectory. She nerds out on crafting custom research approaches that assist her and her team in understanding every nuance, uncovering the areas of greatest opportunity. She translates and critically applies her findings to best position brands to win the hearts and minds of consumers.

Past Work
Laura began her brand strategy and market research career at Mullen, where she worked on a wide range of product and service clients, such as the Department of Defense, HSBC, LendingTree.com, Zappos.com and JetBlue. During her time there, she also received a bronze Effie award for Zappos.com. From Mullen, Laura transitioned to Hill Holliday where she worked on Liberty Mutual Insurance and Safeco Insurance, which is owned by Liberty Mutual.

What makes Laura, Laura
You know the person that reads all the terms and conditions extremely quickly at the end of commercials? She can talk faster than them.

LISA RIKEMAN OFFICE COORDINATOR

At a Glance
Lisa’s official title is Office Coordinator at Mechanica, but she is also our culture queen, in-house caterer and Ma. She keeps the office an organized and fun place to work. Most importantly she makes everyone who visits or works at Mechanica feel special.

Past Work
Lisa has always worked numerous jobs at the same time which is the key to her success as our Office Coordinator. Some of her past experience includes convention manager, office manager of small tax office and a whale watch/boat charter company, waitress/catering manager, charity golf tournament director, and costume maker for school theatre productions.

What makes Lisa, Lisa
When Lisa isn’t at the office being Ma to her “wids” (work kids) you will find her around town being the ‘unofficial mayor of Newburyport’, exercising, socializing with friends, or traveling around the country with her husband visiting their three amazing daughters.

BECKY MORGAN FINANCE DIRECTOR

At a Glance
Becky handles all things financial.  Her Finance Director title doesn’t cover the HR and IT roles she plays but we like to think a title doesn’t have to say it all.

Past Work
Becky came to us from a CPA firm in Portsmouth, NH where she spent a decade working with 40+ clients in all industries.  Prior to that she was a Finance Manager at Sprint PCS for several years and the Controller at North Atlantic in Portland, ME, a city she loves.

What makes Becky, Becky
She’s one of the most outgoing introverts you’ll ever meet.  Equally as comfortable dancing at a concert as quietly reading a book, what she loves best is being with her home family (she is mom to two Penn Staters) and Mechanica family, especially if it involves travel.  Oh, and she grew up in a family that raced cars … so there is that.

DEMI BARRETT PROJECT MANAGER

At a Glance
As project manager, Demi touches every piece of business that comes through Mechanica from a scheduling/resourcing perspective.

Past Work
Demi has spent the bulk of her career at Mechanica, joining as Administrative Manager in 2013. Over the years Demi learned the ins and outs of the agency, which lead her to joining the brand team in 2015. With a smile on her face (always), staying calm and troubleshooting while under tight deadlines is what she does best.

What makes Demi, Demi
Demi, whose full name is Demitria, is the most Greek Irish girl we have at Mechanica. You might find her sipping champagne on her roof deck in Charlestown – and you can definitely hear her infectious laugh from two conference rooms away.

TED JENDRYSIK CREATIVE DIRECTOR

At a Glance
As creative director at Mechanica, Ted’s most important job is ensuring all the smart thinking we develop with our clients successfully moves into the consciousness and behavior of our intended audiences.

Past Work
Ted’s work at Mechanica has spanned Saucony, Sea Cuisine, and One Door (RBM). He has led projects from Disney to AeroShot Energy, and created branding campaigns for Fallon Community Health Plan, Kripalu, T2 Biosystems, and Community Wealth Ventures. Prior to Mechanica he worked at Arnold Worldwide on CVS and Fidelity, though he spent the majority of his career at Mullen on brands like Olympus, Zappos, JetBlue, Nextel, LendingTree, GameTap, Stride Rite and Four Seasons. Ted’s work has been recognized by industry awards such as One Show, Cannes, D&AD, Communication Arts, Hatch Awards, and AICP.

What makes Ted, Ted
Two words: Cookie. Sutra.

GINA LANE Brand Engagement Strategy Analyst

At a Glance

As a Brand Engagement Strategy Analyst, Gina plans, analyzes, and interprets performance data for a variety of Mechanica campaigns using live dashboarding and data visualization. Throughout these campaigns, Gina helps internal and external media and creative teams understand the results and optimize our plans for best performance. In short, Gina helps ensure that every campaign exceeds our clients’ goals.

Past Work
Prior to Mechanica, Gina spent a decade working to optimize performance driven campaigns for real estate leaders like AvalonBay Communities, Woodmont Properties and Pulte Homes to name a few. During that time, she was also responsible for creating and executing all cross-channel media plans including print, digital, OOH, and experiential.

What makes Gina, Gina
Gina’s a lover of strays (the human variety) and all things strange. Things that bring her joy are the color yellow, getting lost, and her family (found and inherited).

LISA ADAMS BRAND ENGAGEMENT STRATEGY DIRECTOR

At a Glance
Lisa leads Mechanica’s engagement strategy with her extensive media planning and buying experience. She is responsible for assessing a wide array of possibilities, creatively exploring new additions to the mix, and optimizing the resulting 360° brand experience using all available data points.

Past Work
Prior to Mechanica, Lisa was VP/Media Managing Director at Allen & Gerritsen where she built media solutions for global B2B brands, retail marketers, and challenger brands like MFS, Toy State, Children’s Hospital Boston, Berklee College of Music, and Waters. She also worked at Greenberg Seronick O’Leary & Partners in Boston and Creative Media Inc. New York.

What makes Lisa, Lisa
When she is not emerged in engagement strategy, Lisa enjoys running, snowboarding, and being outdoors on sunny days. She is a Mom x3 and loves her always-on-the go lifestyle.

JIM AMADEO CREATIVE DIRECTOR

At a Glance
As creative director of Mechanica, Jim leads creative teams across a wide range of clients and cross-platform initiatives. He’s able to discover unique brand expressions, keeping his clients on the forefront of innovative and highly effective marketing, while his versatility and energy keeps his teams motivated and constantly laughing.

Past Work
What Jim hasn’t worked on would be easier to list here. Jim’s clients at Mechanica have included: T2, Saucony, Downeast Cider, Akamai, Nuance, Forcepoint, Sprinklr, PBS, Kronos, Neighborhood Health Plan, Fallon Health, Dyn, Fanzcall, Osram Sylvania, and Seniorlink. Jim began his career at Ingalls Quinn and Johnson, where he worked on Citizens Bank as ACD. He then served as Partner/Creative Director at Clark Howard, managing the shop’s varied client base. At Mullen, Jim was Sr. VP Group Creative Director where he oversaw one of their largest accounts—Lending Tree. Oh, and then he built a startup agency from the ground up, while creative directing as well. Jim’s work has been recognized in both national and international award shows including Cannes, The One Show, Communications Arts, and The New England Hatch Awards. He has judged various award shows including Communication Arts and the Belding Awards. Other clients have included: Converse, Turner Broadcasting, Stride Rite, Citizens Bank, Disney, Papa Gino’s, Adult Swim, CitiBank, Timberland, Grains Food Foundation, Legal Sea Foods, Saucony, TJ Maxx, Velcro, Newton Running, Ford, Chips Ahoy, PBS, Bank of America, and Amtrak.

What makes Jim, Jim
Jim is infectious— it’s impossible to feel anything other than happy when you’re around him. His talent combined with his award-winning personality (and having the biggest heart) make everyone in the agency vie to work with him.

BILL GOFF EXPERIENCE STRATEGY + DESIGN DIRECTOR

At a Glance
At Mechanica, Bill takes a consumer-centric approach to building stand-alone experiences, as well as more holistic cross-touchpoint experiences that map key personas across their journey and engagement with a brand. He translates discovery-based insights, UX best practices, and experience trends into executions that bring people and brands together whenever, wherever, and however they engage.

Past Work
Bill’s career began at Modem Media where he functioned as a digital producer and an information architect. He then honed his focus on user experience at Mullen and, prior to Mechanica, Bill functioned as the VP/Group director of Experience Strategy and design at Digitas.

What makes Bill, Bill
Bill enjoys camping and skiing with his family, fly-fishing for stripers and trout, and cooking anything in cast iron. Most recently, Bill has been learning how to make igloos.