Downeast Cider is unique in that it is unfiltered, meaning it’s not over-processed and skimmed of all the delicious, juicy, apple-y goodness that makes cider so good. That product differentiator become the foundation for the how the brand would look and interact as we helped transform it from ye-olde-crafty-New-England-cider to an unfiltered alternative to sweetened ciders, common beverages, and old ways of thinking.




From the Downeast Instagram: