SENIORLINK

Seniorlink, a company that serves in-home caregivers, wanted to honor and support people caring for a loved one with Alzheimer’s during National Family Caregivers Month. This video, featuring a Alzheimer’s patient Pam Montana and her family, was inspired by Pam’s focus on her caregivers, instead of herself and the disease that will ultimately kill her. Documenting Pam’s wish in a letter she wrote to her family helped raise awareness and create an online support community with thousands of members.