LEADERSHIP

At a Glance
As co-founder and creative director at Mechanica, Jim gets to do exactly what he’d hoped for when he helped launch the company: work closely with clients to craft meaningful brand positions, and help create interactions of all types to make those brands—and what they stand for—more relevant in people’s lives.

Past Work
Over his 25+ year career, spanning behemoth NYC agencies to creative boutiques, Jim’s work has won national and international awards. His campaigns have appeared in industry publications, a textbook or two, and even on the walls of a fictitious ad exec played by Mel Gibson in a movie few people remember. Prior to working with a full spectrum of clients at Mechanica, Jim worked on brands including L.L.Bean, Four Seasons Hotels, General Motors, Swiss Army Brands, XM Satellite Radio, The Speedvision Channel (now Velocity), Fortune Magazine, Nextel, EMC, MFA/Boston and many more both big and small.

What makes Jim, Jim
If Jim isn’t at the office or with his family, then odds are you’ll find him on a tennis court, a bike, or in the garage tending to the many needs of an old car.

At a Glance
Becky handles all things operations & financial.  Her title doesn’t cover the HR and IT roles she plays but we like to think a title doesn’t have to say it all.

Past Work
Becky came to us over 17 years ago from a CPA firm in Portsmouth, NH where she spent a decade working with 40+ clients in all industries.  Prior to that she was a Finance Manager at Sprint PCS for several years and the Controller at North Atlantic in Portland, ME, a city she loves.

What makes Becky, Becky
She’s one of the most outgoing introverts you’ll ever meet.  Equally as comfortable dancing at a concert as quietly reading a book, what she loves best is being with her two daughters (both Penn State alum) and Mechanica family, especially if it involves travel.

At a Glance
Ted is in charge of strategic oversight and building a next generation agency that helps clients thrive in today’s restless markets. As a very hands-on strategy director and CEO, he currently leads the strategy work for Raytheon-backed cybersecurity firm Forcepoint and Allways Health Partners, while staying involved with all of Mechanica’s clients at key strategic junctures in their businesses.

Past Work
Past work at Mechanica includes Saucony, Sea Cuisine, Sprinklr, and Ticketmaster. Prior to Mechanica, Ted spent eight years as the Managing Partner, Brand Strategy Director at Mullen where he built an award-winning brand strategy and customer insights group, which contributed to the brand development and customer acquisition and retention strategies of brands as varied as General Motors, Oracle, Dell, SAP, Disney, Sony, Coca-Cola, Nextel, and Monster.com.

What makes Ted, Ted
If Ted isn’t at the office or with his family, then odds are you’ll find him on a bike, a run, a swim, or at a tasty restaurant refueling with good food and live music.