INTERNAL BRAND ALIGNMENT
Communispace was moving their headquarters following a very successful repositioning of their brand and core service offering. Their new space needed to properly reflect their new brand.
As a company that provided clients true insights into their customers, Communispace’s physical manifestation of its brand needed to go deeper than the usual “innovative company” treatment of trendy paint and playful graphics.
From collaboration rooms to kitchenettes, a seamless experience driven by the company’s core brand traits was created to resonate with both employees and visitors.
With a new focus on the competitive Commercial health insurance market, NHP needed a dramatic cultural and operational shift in accountability, agility and sustainability. A transformation that could be seen as being at odds with a mission of ensuring the health and wellness of communities.
Engage and galvanize employees by aligning their existing mission with a shared commitment to being healthy and fit as an organization in order to help others.
With employees contributing ideas to Fix, Improve and Transform, the bFIT campaign drove extremely high levels of engagement and approval. 96% of employees felt that participating made it possible for them help transform the company’s culture.