MOVING FASTER

Challenge

Aeroshot’s new, revolutionary air-based energy product needed an equally caffeinated plan to get through segmentation, positioning, naming, brand ID, packaging, retail sell-in & sell-through strategy and materials, all in 3 months.

Insight

With the need to drive consumer demand quickly, and the hurdle of introducing a new product in an unfamiliar form, getting Aeroshot into peoples’ hands (and mouths) as quickly as possible would be key to driving trial and accelerating demand.

Outcome

Aeroshot not only reached their 3 month goal, but within 1 year of introducing the product had successfully landed on the shelves of 10,000 stores nationwide.

Challenge

Our frozen seafood CPG client needed a last-minute, reliable, and rapid “disaster check” before launching a nation-wide package redesign.

Insight

Leverage an innovative research approach (ZappiStore) specializing in turnkey, user-friendly, self-service research modules capable of providing both rapid turnaround and data assurance.

Outcome

Statistically significant data within two business days generated the confidence to greenlight the relaunch. Quantitative and qualitative findings also proved useful in informing packaging development for future products.