Sprinklr was looking to reach the c-suite at some of the world’s largest brands, with a limited budget.
To maximize Sprinklr’s limited budgets, Mechanica focused Sprinklr’s media on key prospects, efficiently creating the impression of a much larger media presence.
Partnering with Madison Logic, Mechanica developed an Account Based Marketing (ABM) program to be hyper-targeted with their online advertising, identifying specific companies and even job titles within those companies. Additionally, we targeted based on intent data, allowing us to target companies actively researching topics related to Sprinklr’s growth.
Overhaul a splintered media planning and negotiation process that resulted in less than optimal spend and compromised strategic alignment.
Identifying and integrating the efforts of different internal client teams would create better strategic alignment, mitigate redundancy, provide transparency into the overall media spend, and drive better negotiating.
Creating a streamlined planning process between all internal teams resulted in an optimized spend that accounted for all plans, from high-level brand to tactical one-off programs. And having it all managed by one team freed up client bandwidth to focus on other priorities.