SAUCONY
What began as a small web project evolved into an ongoing strategic and creative development partnership focused on expanding Saucony’s appeal to the broader fitness community, while remaining relevant to its core of dedicated, high-mileage runners.
From mass media and social campaigns, to website and product design, we established Saucony as the brand dedicated to encouraging and supporting athletes of all types to “Find Your Strong.” with work that veered sharply from the conventions of the usual hard body runners and rigorous achievement, focusing instead on personal stories and experiences.