Neighborhood Health Plan – a Partners HealthCare owned insurance provider – had a strong legacy of serving the Medicaid market. With a new, business-critical focus on the commercial marketplace, NHP needed a complete brand transformation.
Extremely high-levels of dissatisfaction with health insurers had created an equally high need for an alternative to the complex status quo. Making the health care experience easier, smarter, better, and more customer-focused became the mission of the re-branded, re-committed AllWays Health Partners.
Beyond key assets such as new vision/mission/values, brand position, name, brand ID, and launch campaign, our ongoing partnership is extending to areas such as product & service co-creation, all in support of delivering a better experience and being true to the Governing Brand Idea “You in every way.”
Seen as a solution for managing social media, Sprinklr needed to overcome this perception as they broadened their offering and looked to establish themselves as an enterprise solution for “the new front office.”
With nearly every Fortune 100 company undergoing digital transformation, Sprinklr was uniquely positioned to become one of the new partners required to navigate this next generation, customer-driven, business landscape.
A new Governing Brand Idea, Enterprise Software for an Un-enterprise World. sparked a rethink of what’s required to run the modern “Un” enterprise. The concept became the theme for Sprinklr’s customer conference, and was supported with digital and airport advertising and an innovative thought leadership program with the Harvard Business Review.
With less than 1% unaided awareness, Forcepoint needed a highly relevant yet differentiated brand proposition to raise their awareness and stand out as a different type of cybersecurity partner in an extremely competitive market.
The industry status quo was to protect from the outside-in, adding layers of protection to perimeters and endpoints. Driven by research and Forcepoint’s product strengths, we identified the opportunity for a disruptive idea of protection from the inside-out, starting with people. This resulted in Forcepoint’s new promise of Protecting the Human Point.
With a successful launch at RSA and a multi-channel brand campaign, Forcepoint saw their awareness rise by 4.5 points.
Lucky Vitamin needed to find a key differentiator to help their brand stand out and drive business in the increasingly competitive online supplement space.
Research revealed two key segments – large enough to fuel growth objectives – who both put a high premium on Lucky’s authentic heritage and curatorial expertise.
Spread the Wellness became Lucky’s new brand promise, conveying their expertise and long-standing commitment to helping people on a journey towards better health. This brand overhaul helped drive consistent growth over the past 3 years in a flat category.