The Strategy Behind Brand Transformations

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https://podcasts.apple.com/au/podcast/the-strategy-behind-brand-transformations/id1573405770?i=1000606612934 On this episode of Pivot Points, Cramer is joined by Ted Nelson, CEO and co-founder of Mechanica. Ted is a brand transformation expert helping organizations to shape strategies to stay on track with business growth while meeting customer needs. In this conversation we will explore knowing when your company may need to undergo a brand transformation, how this process is … Continued

FORGE

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FORGE, a new kind of trade school, launches with a new name & brand identity from Mechanica. THIS LOCAL STARTUP IS RUNNING A NEW KIND OF TRADE SCHOOL — AND HIRING ITS GRADUATES Boston Globe/INNOVATION ECONOMY By Scott Kirsner Globe Correspondent,Updated November 29, 2022, 2:23 p.m. Apprentice Brandel Johnson cut a sheet inside Forge, a new … Continued

GOVERNMENT BRANDS Rebrands as CATALIS

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After 30 Acquisitions, Government Brands Rebrands as Catalis The company has scooped up scores of companies since it launched just five years ago, bringing it into a variety of gov tech niches. Now it has a new name as it moves into the post-COVID future of gov tech. Government Technology // August 30, 2022 • News Staff … Continued

WHITESOURCE rebrands as MEND

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WhiteSource Rebrands As Mend, Introduces Industry-First Automated Remediation With Mend Application Security Platform Cision PR Newswire // May 22, 2022   TEL AVIV, Israel AND BOSTON, May 25, 2022 /PRNewswire/ — WhiteSource, a leader in application security, today announced the change of its name to Mend. The company is also launching the industry’s first automated remediation for custom code security issues … Continued

FIVE STAR SENIOR LIVING rebranding as ALERISLIFE

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Five Star Senior Living Rebranding as AlerisLife New Brand Reflects Expansions in “Choice Based” Lifestyle Services to Augment Continued Delivery of Exceptional Residential Experience Common Shares Will be Listed on the Nasdaq Under the New Ticker “ALR” Beginning on January 27th Strengthens Management Team with Appointment of Lauren C. Cody as Chief Customer Officer and Michael S. … Continued

SHENANDOAH GROWERS rebrands as SOLI ORGANIC

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Shenandoah Growers rebrands as Soli Organic with $120m to build more soil-based indoor farms AFN // October 28, 2022   Shenandoah Growers, a Virginia, US-based indoor farming company, has rebranded as Soli Organic and struck a $120 million financing arrangement with real estate development firm Decennial Group. The two companies say this is one of the largest deals of … Continued

DEVO Whips Up $250M Series E at $1.5B Valuation

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DEVO Whips Up $250M Series E at $1.5B Valuation Crunchbase News // October 26, 2021 Cambridge, Massachusetts-based cybersecurity firm Devo Technology has closed a $250 million Series E as the company hopes to ride its strong growth and disrupt the security analytics market. The new round was led by TCV, along with new investors General Atlantic and Eurazeo and existing investors Bessemer Venture Partners, Insight Partners, Georgian and Kibo … Continued

RBM TECHNOLOGIES CHANGES COMPANY NAME TO ONE DOOR

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RBM TECHNOLOGIES CHANGES COMPANY NAME TO ONE DOOR One Door // December 6, 2016 New Brand Personifies Consistent In-Store Execution of Retail Brand Experience BOSTON – December 5, 2016 – RBM Technologies, the leading provider of cloud-based merchandising execution software for retail, announced that it is changing its name to One Door. Today’s announcement caps a … Continued

ONE DOOR

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RBM Technologies Rebrands As One Door Retail Touchpoints Following a three-year transformation that has included new capitalization, a new leadership team, a re-architecture of its SaaS application and a new web presence, RBM Technologies has renamed itself One Door. One Door offers a merchandising cloud application that combines product and promotional visual merchandising with a … Continued